10 Tips for Compelling LinkedIn Company Page Posts infographic
With more than 500 million members, and a focused, professional audience base, LinkedIn is a must for most companies, but especially those in the B2B sector. But developing a presence on LinkedIn can be hard - LinkedIn is not Facebook, it's not Twitter. You don't win on LinkedIn by being the most entertaining or posting the best photos (necessarily).

H/T: socialmediatoday
Source : http://www.digitalinformationworld.com/2017/11/10-tips-for-compelling-linkedin-company.html