5 WAYS TO KEEP MILLENNIAL CONSUMERS HAPPY
Millennial consumers had to absorb the impact of the 2008 financial crisis characterized by massive student loan burdens and recession. The generation is hopeful, yet they remain cautious of their spending. 57% of the Millennials surveyed said their spending habits won’t change even with the $30 billion inheritance money that will come from Baby Boomers. If you want to earn this generation’s support, making your products and services as useful as they can be while staying within reach of budgets is the way to go. And for good measure, revamp your return policy as 55% of Millennials are always on the lookout for the most affordable return option when shopping.
